Iceberg joins Zsar


Iceberg, the Italian luxury fashion design house, will open its first store in Finland at Zsar. Founded in 1974, the brand known f...

Lindt chocolates enter Zsar


Lindt, the leading premium Swiss chocolatier and confectionary company, has signed a lease agreement with Zsar. "Lindt is delig...

adidas set to join line-up for Zsar


Global sportswear brand adidas is set to join the line-up of leading brand tenants at the Zsar Outlet Village in ...


Simon Cunningham, ex-Director at Value Retail, joins Zsar’s Board

Zsar people

Simon Cunningham, former COO of Value Retail, has been selected as a new member of Zsar’s Board of Directors. At Value Retail Simo...

Finnish government owned private equity company invests in Zsar


Finnish Industry Investment Ltd, or Tesi, the state...


Zsar appoints David Wilkinson as Centre Director

Zsar people

David Wilkinson, former director of Harrods and General Manager of Selfridges, and currently Exe...


Zsar invests in Chinese tourism – attends ITB China travel show

Asian tourism

In order to secure Asian shopping tourists shopping to Zsar, the East Finland Real Estate team has been actively promoting the first Outlet centre ...


Zsar’s construction works progressing quickly

Zsar's construction

Steel structures and roofs going up at Finland's first Outlet village. The first buildings of Zsar have reached their ...


Bagatt, Braccialini, Flavio Castellani and Arnolds enter Zsar


Zsar has signed lease agreements with a premium Italian shoe brand Bagatt, a luxury hand bag company Braccialini ...


Zsar’s construction in full swing

Zsar's construction

Finland's first outlet village opens in Q4 2018, focuses on high-end energy systems Construction of Zsar Outlet Village in South-Eastern ...


Meet us at MAPIC 2017!


Zsar again in Europe's biggest retail real estate event in Cannes, France, November 15-17 Zsar Outlet Village will join MAPIC again this year. W...


Armani Confirms Plans To Join Line-Up For Zsar


Armani has agreed terms for a 5-year lease on a 461m2 unit Global fashion house Giorgio Armani is to join the line-up of leading brand tenants a...


Zsar’s construction begins

Zsar's construction

Groundworks begin at Zsar's plot Construction works of Zsar Outlet Village in South-Eastern Finland are now underway. The groundworks of ...

Zsar Outlet Village secures new brand partners


Leading Food & Beverage companies, luxury sunglass retailer and premium outdoor wear brand to open in Finland’s first outlet villag...


Zsar Steps Towards Construction Start, HVAC Planning underway

Zsar's construction

Finland's first outlet village takes a major step towards groundbreaking Zsar's developer East Finland Real Estate has commissioned the...


Zsar Outlet Village adopts Alipay’s mobile payment service

Chinese tourism

Zsar and Finland´s leading e-payment platform ePassi Payments Oy enter into partnership to offer Alipay as an official payment method in enabling C...


Nordic Factory Outlet seminar highlighted the demand for high-quality outlet centres

Industry events

Close to 30 Nordic and European fashion retail professionals from the leading Scandinavian brands gathered to the Finnish Embassy in Stockholm on T...


AT Nordic Property Group Appointed as Consulting and Leasing Partner for Zsar Outlet Village

Outlet Finland

AT Nordic Property Group, a commercial real estate development consultancy, has been appointed as partner to the €40 million Zsar Outlet Village, t...


Hugo Boss, Guess and Le Creuset Sign Lease Agreements with Zsar Outlet Village


Finland's First Outlet Village Secures Key Lettings Hugo Boss, Guess and Le Creuset have signed lease agreements for company stores at Zsar Outl...


Watch a quick overview on the latest in cross-border tourism and retail in Finland

Russian tourists

Russian tourism to Finland is now back on track, retail sales soaring: The drop in Russian tourism to Finland has n...

Nordic brands and retailers filled Finland’s first factory outlet seminar

Industry events

Finnish, Nordic and Baltic retailers and brands filled the seminar room on Tuesday May 24th in Finland’s first Outlet seminar to hear international...


Zsar’s development company secures 13 hectares of additional land

Outlet Finland

The land is reserved for future retail investments Zsar’s development company East Finland Real Estate EFRE Oy has secured a further 13 hectares...

Meet us at ICSC Retail Connections, March 23, London

Industry events

Join us on our stand G3! The Zsar Outlet Village team together with TLC Property Asset Management and Chameleon Retail are happy to present Finl...


Zsar and Hurppu Horizon enter partnership in developing luxury tourist facilities in Vaalimaa

Outlet Finland

The target is to attract Finnish, Russian and Asian tourists to the area by offering exclusive shopping, accommodation and other tourist services. ...


Zsar joins Stopover Finland program to attract Asian tourists

Asian tourism

Zsar Outlet Village has been invited to join 


Building permit granted for Zsar

Zsar's construction

The Permit covers construction of Phase I and car park The Building Board of Virolahti Municipality has granted building permit for Zsar. The pe...


Meet us at MAPIC, Cannes, November 18-20!


Welcome to meet us at MAPIC at Palais -1, N61 - or on our yacht XO of the Seas! Zsar Outlet Village was first launched at 


“A Change Towards Better Is Now Happening”

Outlet Finland
Russian tourists

Recent research report and officials in Vaalimaa hopeful of recovery in the Russian tourism to Finland After the decline of the Russian tourism ...


Zsar Outlet Village at ICSC Retail Connections, London, 25th of March

Industry events

Welcome to meet us on booth G3! The Zsar Outlet Village team together with TLC Property Asset Management are happy to present Finland's first ou...


Thompson Lordland Chameleon (TLC) appointed as partner to the €40 million Zsar Outlet Village

Outlet Finland

TLC and Zsar agree partnership in development, leasing and operations of the first open air outlet in Finland TLC appointed as consulting part...


Strong demand for an outlet on the Finnish-Russian border, survey says

Russian tourists

Every nine in ten would go to an outlet, majority several times a year Over 160 different brands mentioned in a "top-of-mind" poll 89% o...


61% of Russian tourists spend more than 500 eur on their trip

Russian tourists

Russians come to Finland several times a year, 82% from a 200 km range from the border Two thirds visit Finland twice or more a year According ...



Outlet Finland

ZSAR OUTLET VILLAGE WILL BE THE FIRST OPEN AIR OUTLET IN FINLAND The Finnish retail developer East Finland Real Estate Ltd. (EFRE) today announc...