For brand partners

For brand partners

Zsar Outlet Village is the first Outlet centre in Finland. It is located halfway between St. Petersburg and Helsinki on the EU-Russian border, just 300 metres from busiest EU−Russian checkpoint.

With its 65 premium and luxury fashion, cosmetics and homewear brand stores, restaurants, coffee shops and other leisure services, Zsar Outlet Village will attract millions of affluent customers from Finland and Russia, as well as a rapidly growing number of Asian tourists.

Zsar Outlet Village will include 20,000 m2 leasable area. The first phase – 12,000m2 – will be opened in Q4 2018.

Zsar is located just 300 metres from the nearest EU−Russian border crossing at Vaalimaa, and a one-hour hour drive from the other major border crossings at Nuijamaa, Imatra and Vainikkala.

According to the Finnish Border Guard, 7 million tourists crossed the EU−Russian border in the South-Eastern Finland in 2018.

74 % of Russians say their primary reason for coming to Finland is shopping, in part due to tax free prices. Zsar will fill the gap in the relatively scarce premium retail market in the region, thus offering brands a unique business opportunity − in one of Europe’s most secure business environments and with a huge potential from growing Russian tourism.

Driving time from Helsinki to Zsar via the new direct E18 motorway is less than 90 minutes. A new motorway from St. Petersburg is now under construction, scheduled to be ready in 2019-2020. The route is also popular among the exponentially growing number of Chinese and other Asian tourists who travel between St. Petersburg and Helsinki.

Zsar Outlet Village gives brands a unique opportunity to target the Russian consumer without any of the risks and concerns of operating in Russia.


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