Opening on November 29th, Zsar Outlet Village in Vaalimaa, Finland, will be the first premium outlet village in the Nordics. Zsar is located at the busiest crossing point between the EU and Russia and enjoys a potent cross border catchment of 8.5 million consumers as well as a strong flow of Asian and other tourists transitioning between Helsinki and St Petersburg.
Zsar’s Phase I includes 65 stores with premium brands, including e.g. adidas, Armani, Bagatt, Braccialini, Ecco, Guess, Hugo Boss, Iceberg, Kappa, Le Creuset, Lindt, Liu Jo, Reima, Roberto Cavalli and Skechers among others. All products are sold with minimum 30% discount from full price.