adidas set to join line-up for Zsar

Global sportswear brand adidas is set to join the line-up of leading brand tenants at the Zsar Outlet Village in Finland, when the country’s first outlet centre opens at the end of 2018.

Zsar Outlet Village is scheduled for opening in Q4 2018 with a 12,000m(129,000 sq ft) Phase 1 featuring 65 stores and restaurants. The centre is set to be over 20,000m(215,280 sq ft) when Phase 2 is completed by 2020. Zsar is now 50% pre-let with construction now having passed the half way mark. Other leasing deals are set to be announced soon.

Situated in Vaalimaa, on Finland’s primary border crossing with Russia, Zsar Outlet Village will be the first purpose-built centre in Finland. It is being developed by East Finland Real Estate (Efre Oy) in partnership with UK-based outlet industry specialists Chameleon Retail.

adidas will join other leading brands, retailers and leisure&lifestyle operators already committed to Zsar including Armani, Braccialini, Espresso House, Flavio Castellani, Guess, Hugo Boss and Le Creuset.

The E18 Motorway linking Helsinki to St. Petersburg through Vaalimaa at the Russian border has just opened in March this year which has further increased Zsar’s catchment.

Comments Martins Freidenfelds, Nordic Manager Retail District:
“As a global leading sport brand, powerful within both e-com and retail – including the outlet sector, we believe customers will respond wholeheartedly to the brand experience we are creating at Zsar.”

Comments Sami Vainiomäki, CEO of Efre Oy:
“The addition of adidas to the line up at what will be be Finland’s premiere outlet centre will add to the centre’s appeal as a truly unique and dominant retailing destination.”

Comments Neil Chapman of Chameleon Retail Consultancy:
“We are delighted to have adidas join the line-up of tenants who will open at Zsar. This is the first centre of its kind in the country but, increasingly, retailers are waking up to the potential of its strategic border location and the powerful consumer spend in the catchment. Zsar is literally opening the door of opportunity for retail and lifestyle brands to effectively connect to a whole largely untapped customer catchment.”


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