Simon Cunningham, ex-Director at Value Retail, joins Zsar’s Board

Simon Cunningham, former COO of Value Retail, has been selected as a new member of Zsar’s Board of Directors. At Value Retail Simon was responsible for driving sales of €3 billion in 11 luxury outlet villages located across the UK, Europe and China. In addition, he has a multi-sector experience in luxury retail, real estate, destination and experiential marketing, and FMCG, including Umbro and The Coca-Cola Company.

Simon was nominated to the board by Tesi, the Finnish government owned investor.

“I’m very excited to be joining the board of Zsar. Zsar has pulled together a strong management team and have partnered with some of the world’s leading brands. The Village is located in an incredibly unique position between Helsinki and St Petersburg and will be the first of its kind in the region. All these factors are the ingredients towards a successful venture”, Cunningham says.

“Simon brings us extremely valuable experience in running the best operated outlet centres in the world, and working with the most respected brands globally. He has all the know-how that is required in the launch and operations of the first premium Outlet centre in the Nordics. He provides us with industry best practises of outlet management, marketing, customer insight and destination management, and he shares our vision of constant drive to exceptional customer experience”, Sami Vainiomäki says.


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